December 9, 2022

CHPA Educational Foundation Launches First-Ever Pilot of Over-the-Counter Pain Relief Selection at Point of Sale at Dollar General

WASHINGTON, November 14, 2022 /PRNewswire/ — The Consumer Healthcare Products Association (CHPA) Educational Foundation today announced a launched an educational pilot project to help consumers choose over-the-counter (OTC) painkillers at the point of sale. Presenting signage near $19,000 General stores in 47 states, the campaign reflects the Foundation’s partnership with three CHPA member companies and Foundation supporters: Haleonmanufacturers of Advil®; Johnson & Johnson Consumer, Inc., manufacturers of TYLENOL®; and Perrigomanufacturers of DG™ Health acetaminophen and ibuprofen products.

The program aims to help educate consumers about over-the-counter pain relievers that may be right for them. From now until December 31, 2022the pilot project will drive buyers to the CHPA Foundation’s online site Over-the-counter pain relief interactive quiz through the use of Vestcom’s data-integrated shelfAdz® tags with QR code deep linking technology. The assessment (available in English and Spanish) prompts buyers to answer a series of short questions, taking into account their individual risk factors to provide a personalized report.

This first-ever collaboration responds to a need to strengthen painkiller buyer decision-making at the point of purchase, particularly for those living in underserved or rural communities without access to nearby care – known as “health deserts” – in addition to community members who may have low health literacy. The Foundation believes retailers like Dollar General have a tremendous opportunity to provide shoppers with information to help them make informed decisions about their health, and this pilot project provides a solution to educate shoppers when choosing painkillers on sale. free.

“As people become more proactive about health and wellness, manufacturers and retailers have a critical window of opportunity to meet consumer needs by closing health literacy gaps in a way which allows for safe use and better personal care,” said Anita BrikmanExecutive Director, CHPA Educational Foundation.

With a focus on advancing OTC literacy among vulnerable communities, the Foundation in 2021 commissioned research specifically on educational interventions to support populations with low health literacy. Lessons learned from the research include providing health information in English and Spanish that can be quickly accessed and easily interpreted. The colorful graphics and iconography were also popular with attendees, as well as the use of a QR code to access information quickly and efficiently.

“Our research has shown that QR code technology is a preferred way to access information, and we believe our over-the-counter pain relief quiz is a solution to help shoppers in the pain relief category. pain, given the myriad of choices available.We are extremely grateful to Haleon, Johnson & Johnson Consumer, Inc., Perrigo and Dollar General for their partnership in support of this initiative, and we look forward to continuing to work towards our shared goal of serving consumers and empowering shoppers to make decisions for better health outcomes,” Brikman said.


VestcomAdz® Shelf will be displayed along Dollar General’s pain management aisles, offering shoppers the option to scan a QR code that will direct them to After answering a series of short questions to determine personal risk factors, a report summary will be shared with the buyer to help them choose an appropriate over-the-counter pain reliever.

The Consumer Healthcare Products Association (CHPA) Educational Foundation is a 501(c)(3) nonprofit organization that empowers consumers to make smart self-care decisions by providing information and guidance on how to to safely use, store and dispose of over-the-counter medications and dietary supplements. Its mission is to serve as a trusted source of information on the responsible use of consumer health products.. Visit Where for more information. To learn more about the Know Your Dose campaign, visit

SOURCE Consumer Health Products Association