August 11, 2022

Dolo: how Dolo became a hit with the right dose of perception and prescription

Dolo 650, a paracetamol tablet is recorded as the most prescribed drug during the pandemic having sold over 350 crore pills since the Covid outbreak in March 2020 in India.


Micro Labs’ winning idea was to convince doctors to prescribe Dolo, a 650mg tablet, instead of the usual 500mg that other brands sell over-the-counter, as it would provide faster relief. Raising awareness about types of fever and treatments has helped solidify its position. Then the pandemic took him to new heights. But is the success seen in the end result?

What is Rajnikant popping up these days? What does Nana Patekar sell? What song does Aishwarya Rai Bachchan dance to? What is Ravi Kishan looking forward to? If you’ve been active on social media in the past month, you would have guessed the answer. Yes, it’s what many have started to call ‘India’s favorite snack’ – Dolo 650. Dolo 650, a brand of paracetamol tablets used to reduce fever and pain, has become a national craze, with


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